Anchal Nagdev, product designer

Anchal Nagdev, product designer

UX and product designer · Open to UX, UI/UX and product design roles

UX and product designer · Open to UX, UI/UX and product design roles

I own product design at DADO, a luxury gifting platform that launched to 5,000 invitations and drew 4,100 users.

Selected work.

All work →

  1. Luxury commerce · 2026

    DADO, luxury gifting owned end to end

    Read the case studyPassword on my resume
  2. EdTech AI · 2026

    Requesta, a 40-page spec turned into a hi-fi workspace

    The product face of an AI question-generation platform, with its own design system.

    Read the case study
  3. K-12 reading · 2025

    iSTART Early, rebuilding a reading platform for young learners

    An SVG avatar system shipped to classrooms. Independent task completion rose 86%.

    Read the case study

How I work.

1
PRD
It starts as a problem statement or a PRD, checked against research with the people who’ll use it.
PRD.md
1
## Problem
2
## Research
3
## Users and roles
4
## Flows
5
## States and edge cases
6
## Not doing
2
User flows
Research findings and the PRD become user flows in FigJam.
3
Design system
I sketch the screens, then take them to hi-fi on a system I build alongside.
4
AI contract
The design system’s rules live in DESIGN.md in the repo, the file every AI coding session loads first.
DESIGN.md
1
Only two typefaces exist in this system.
2
Only the colors defined in this section may be used.
3
Default radius for most components is 0px.
4
Base-4 spacing scale. Use these values; do not invent intermediate values.
5
No drop shadows unless explicitly requested.
6
Derived from the Figma Primitives collection.
5
Shipped
Engineers build from the PRDs and the design system. I review each build and QA it on the real routes.
1
PRD
It starts as a problem statement or a PRD, checked against research with the people who’ll use it.
PRD.md
1
## Problem
2
## Research
3
## Users and roles
4
## Flows
5
## States and edge cases
6
## Not doing
2
User flows
Research findings and the PRD become user flows in FigJam.
3
Design system
I sketch the screens, then take them to hi-fi on a system I build alongside.
4
AI contract
The design system’s rules live in DESIGN.md in the repo, the file every AI coding session loads first.
DESIGN.md
1
Only two typefaces exist in this system.
2
Only the colors defined in this section may be used.
3
Default radius for most components is 0px.
4
Base-4 spacing scale. Use these values; do not invent intermediate values.
5
No drop shadows unless explicitly requested.
6
Derived from the Figma Primitives collection.
5
Shipped
Engineers build from the PRDs and the design system. I review each build and QA it on the real routes.
1
PRD
It starts as a problem statement or a PRD, checked against research with the people who’ll use it.
PRD.md
1
## Problem
2
## Research
3
## Users and roles
4
## Flows
5
## States and edge cases
6
## Not doing
2
User flows
Research findings and the PRD become user flows in FigJam.
3
Design system
I sketch the screens, then take them to hi-fi on a system I build alongside.
4
AI contract
The design system’s rules live in DESIGN.md in the repo, the file every AI coding session loads first.
DESIGN.md
1
Only two typefaces exist in this system.
2
Only the colors defined in this section may be used.
3
Default radius for most components is 0px.
4
Base-4 spacing scale. Use these values; do not invent intermediate values.
5
No drop shadows unless explicitly requested.
6
Derived from the Figma Primitives collection.
5
Shipped
Engineers build from the PRDs and the design system. I review each build and QA it on the real routes.

What people say.

She also contributed to projects that required building the user experience from earlier stages (ASU AI-X and ReQUESTA), including mapping out user flows, creating wireframes, developing low- and high-fidelity prototypes, and refining designs based on feedback from users and project stakeholders.
Zeinab Serhan
Zeinab Serhan
Director, Learning Engineering Institute, ASU
Read on LinkedIn ↗
She brings both a design mindset and an entrepreneurial approach, making her a strong addition to any team.
Craig Hedges
Craig Hedges
Clinical Assistant Professor, The Design School, ASU
Read on LinkedIn ↗

Questions I get asked.

It starts with a PRD or a problem statement, then user flows in FigJam and an information architecture for them to sit on. Screens start as sketches and reach hi-fi on a design system I build alongside. I review each build and run QA against the real routes. The DADO and Requesta case studies walk through it end to end.
Open to UX, UI/UX and product design roles
Say hello.
Anchal Nagdev · UX and product designer

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