Web App

iSTART Early

Role

UX Designer & Researcher

Team

Stakeholder, Product Owner, Software Developer, UX Designer

Tools

Figma, Illustrator, DiceBear Library

Duration

10 Weeks

Live Link

Why Redesign?

iSTART-Early is a research-based web app designed to help young students to improve their reading comprehension skills through gamified experience .
It teaches strategies like question asking, paraphrasing, and self-explanation through gamified modules themed around space exploration.

Now, Before getting onboard to the spaceship, let's meet Arfes a companion.

ARFES

Ask It

Reword It

Find It

Explain It

Sumarize It

We have five planets, Each planet is named after the ARFES initials that helps students to learn skills.

Despite its strong educational foundation, the interface lacked the visual engagement needed, making it difficult for students to stay motivated and emotionally invested in their learning journey.

Research

Before starting the redesign project, I collected initial research insights through heuristic testing and stakeholder feedback to inform design decisions.

Heuristic Evaluation

Found same static elements, limited personalization, outdated card style design.

Stakeholder Interviews

Collaborated with development team and educational researchers to understand technical limitations and pedagogical goals.

Problem Statement

Research revealed that the iSTART-Early had several engagement challenges that made learning less immersive and personalized.

After reviewing the platform and gathering team feedback, I identified three key issues:

Avatar & Shop System

Challenge

The existing avatar system presented multiple critical usability and engagement issues

fig. Previous Avatar & Shop

Research Phase

Analyzed 20+ avatar systems & React Libraries

Conducted competitive analysis with Snapchat's Memoji feature as a gold standard

Stakeholder & PO Collaboration

Presented findings to stakeholders and selected Avatar-Shop for its full-body avatar collection and after pivot to dicebear library.

Design Decision Thinking

My design philosophy was

Solution Phase 1

I began with a library of 100 full‑body characters and a mandate to make avatars

Playful

Diverse

Performant in angular

In library, every avatar shared 3 consistent groups head, torso, limbs and for that I used Figma components to swap parts and validate that cross‑mixing looked natural.

Limitations that surfaced & Why we pivoted

We pivoted because the misalignment risk and maintenance cost of images in Phase 1 were too high.

Certain accessories (balloons, hats etc.) wouldn’t align predictably across mixes. Even with standardized names, the raster assets made the system fragile, a small swap could break the composition.

Phase 2

We recommended a pivot to DiceBear’s SVG avatar system for consistency, performance, and modularity.
then I Redesigned, kid‑friendly flow.

Organized tabs based on cognitive load

Smart color picker

Default palettes for quick choices avoiding Kids confusion for color picker.

Clear states: Locked/unlocked/selected

considering inclusivity and color contrast for locked icons.

iBucks economy

Explicit feedback for insufficient funds, discard, reset, and save with large tap targets.

on Layout I decided to have a live Preview on the left and an Edit panel on the right. Changes update instantly, so students see cause-and-effect without losing context.